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Find out more about our design and copywriting services, with some hints and tips to think about along the way too. 
Branding
Branding is all about bringing your business to life; telling its story and giving it a personality. Yes, everyone automatically thinks about creating a logo and, of course, we design many of them. But we also think you need to consider a number of elements to create a unified look and feel for your business. 

  1. You. What words would you use to describe your business, what are you trying to achieve and who are you trying to talk to? This is the foundation of what your branding needs to be about - whether you want to rename your business, develop a logo and strapline or agree a 'signature' style for your business.
  2. Tone of voice. We provide copywriting services at Openhouse and talk a lot about tone of voice, as it is often overlooked when it comes to brand development. Your writing style is just as important as your logo or colour choices as it also portrays your personality, while bringing a consistency to your communications across web, social media, email and print material.
  3. Colour palette. Choosing the right colour ways to use for your logo, and across other branded material, is key. Pastel colours might work well for a holistic brand, while using lots of white space can create a feeling of sophisticated simplicity. We did just that with our printmaker client, Vicky Oldfield.  You don't need to be afraid of bright or bold colours either - hey, we use pink - but, whatever is decided, always refer back to point 1 above.
  4. Typography. Serif, sans serif, script, decorative; there are 100s of styles to chose from. Then you need to consider print versus online readability too. We took a long time deciding on the font for Openhouse to make sure we didn't need to reinvent the wheel again six months later (it's Archer by the way - clean and clear, elegant and easy to read, with a lot of versatility given its different font styles and weight variations). 

Ready to add a little branding fizz to your business? Get in touch and let's have a chat.
SEO
Search Engine Optimisation is a term lots of people talk about but we have a number of clients ask us: "What can SEO really do for my business" and "Is it just about choosing and writing keywords?"

SEO is all about potential clients finding your business online in, what is deemed as, a more natural - and thus trustworthy - format than using paid for adverts. But then it becomes about converting those visits into something meaningful too - whether that's a sale, an appointment or even a download. That's why the relevance of content and reaching the right audience is so important.

  1. Content is king (cliche alert). Keyword analysis and using those keywords in your page titles, urls, image names, header text and body copy is vital, but your content always needs to stay relevant and interesting to the people you are trying to reach.
  2. Structure Strength. We always spend a large part of any SEO project looking at your website structure and what that structure is communicating to the search engines. This becomes even more vital when you are redesigning or migrating a website that is already indexed with good links. Areas to consider: url structure and names, duplicate content and page redirects, length and current purpose of meta descriptions, error pages and sitemaps, to name but a few. 
  3. Search engines love links. Get the content right and links will follow, whether that's on external sites - super authoritative sites are the panacea - or via social media. It's about showing the search engines that you know what you're talking about because other people think you do too. It's not about adding your website link to lots of directories or trying to gain links with 'unnatural' keyword anchor text.

Want a chat about SEO? Contact us and let's get started. 
Social Media
The rise of social media as a way to easily share information and opinions is complete. It gives your customers easy access to your business, helps reinforce your brand voice and, most importantly, it's a really great way to speak to people who already like what you do - otherwise they wouldn't be following you.

Getting the most out of this channel still takes work though. Regular contact, regular content and having fresh things to say is still a challenge for many companies. Particularly for business-to-business where you are likely to have more niche audiences to reach. 

We can manage different types of social media campaigns depending on what you are trying to achieve:

1. Set up. If you would like to manage the communications yourself but would like help getting started, we can help set up a consistent, eye catching look and feel for your business across multiple social media platforms.

2. Ongoing. If you are looking to develop a more frequent, longer term voice on social media, we can plan and co-ordinate your messaging or create copy and content to support the work you are doing. 

3. Short and sharp. If you are running a short term campaign, based around a product launch or event for example, we can create social media content - illustrations, animation and video are particularly popular - to get people talking about you.

Want to chat some more? Why not get in touch - or you can Tweet us at #OpenhouseHQ
Websites
Designing and building a website is a ying and yang experience. The ying is an engaging, creative process where you can concisely show what you do as a business, while showing a personality for your brand.

The yang is more challenging as it's about designing a functional, responsive website that does justice to your business across the multitude of tablets, mobiles, desktops, laptops and even Smart TVs that we use today. 

  1. Form over functionality. Your website may look fantastic but if your users find it hard to navigate your site or find the information they need, you are only succeeding with half the battle. We don't believe form and function are mutually exclusive, which is why we spend as much time looking at your website structure, layout and architecture as we do developing our visual concepts.
  2. Testing, testing... one, two, three. At Openhouse, we always use the same (fantastic) web development partner, so we are a well oiled machine when it comes to translating our visual concepts into the website build phase - and the attention to detail that is required to get it right.
  3. The bigger picture. Here's a seemingly random list of things to think about but they come up time and time again. Building a new site? Be happy with your content management system -and its ease of use - before the site is built . Adding content yourself? Realistically consider how long it will take you to upload and format site content and images to minimise delays. Want to be found on T'internet? You've spent time and money on your new site so don't forget to invest resource into optimising your site for search engines. 

Ready to balance your website ying and yang? Get in touch and we can produce a quote for you. 
Images
With so much stock imagery out there, it's the quickest way to find something for your website or latest sales brochure - we do it too. But sometimes we like to create images that are more unique, have the option to add animation and come with automatic usage rights as well. At Openhouse, we offer a wide range of image making services that can do just that including:

  1. Illustration. We love illustration. It can add a lot of depth and extra detail to your graphics as a standalone illustrative piece, or combined with photography. All our illustrations are hand drawn and can be digital too. 
  2. Infographics. We can create standalone infographics and web banners to support any marketing campaigns or projects you are planning. Alongside video, infographics are a great way to get your message across in a more bitesized format for readers.
  3. Photography. A picture says a thousand word. We take a lot of original photography for our clients and we also work with photography partners if you are looking for something extra special - such as portrait shots or detailed product imagery.
  4. Video. Video is where it's at these days. Facebook, Vimeo, YouTube, page impressions, page views. But you don't always need to produce a video in the hope that it goes viral; as long as you have something interesting to say to the people that matter to your business, it's a fantastic medium to use. 

Have a particular illustration idea in mind? Why not get in touch and let's see what we can do together. 
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