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Hindsight Website Launch.
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Hindsight Website Launch


27-04-2016
At Openhouse, we're always encouraging our clients to step out of their comfort zone and embrace new and creative ways to get their business message (and personality) across - never forgetting who the target audience is along the way, of course. 

Hindsight are an innovative software company blazing a trail in Behaviour Driven Development. And when it comes to their marketing communications, they have continued walking that inventive path with us - helping them stand head and shoulders above their competition. 

Take a look at what we've done together so far:

1. Visit Hindsight's website: new branding, bold & confident design, clear & precise words.
Pru and team 3

2. Meet Pru, Dev and Trev; a trio of characters who will be used across a wide range of Hindsight's marketing material:

Pru and team 3


3. Watch Hindsight's stop frame illustration below, developed as part of a wider campaign to demonstrate one of the main principles of BDD: Shared Understanding.



4. Explore screenprinting. Art and IT combine to produce a set of posters for Hindsight's clients and prospects. A new poster will be developed every six months, highlighting a new BDD message each time.

Pru and team 3



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