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Behave Pro.
A re-branding journey with Behave Pro.
Hindsight was looking to rebrand its business - and revise its messaging - to focus on its main software product: Behave Pro, a tool to support the adoption of  Behaviour Driven Development for software development.

Openhouse developed a new identity for Behave Pro that would consolidate Hindsight's position in the BDD marketplace. While, our copywriting service was used to develop specific messaging for Hindsight's differing target audiences.
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